Burton shoppers can park in the town for as little as 21p for up to two hours if they download a new phone app.
Visitors to The Octagon shopping centre in the town are being invited to download the app Glide on either Android or Apple phones to take advantage of the cheap parking.
The discount app is an online car park payment platform created by Newpark Solutions, allowing shoppers to skip the pay stations and drive straight to the exit barrier, as well as receiving a discount on their parking.
Shoppers who currently park for up to two hours would pay the standard charge of £1, however when making a payment through the app this is reduced to just 21 pence and for two to three hours the standard charge of £1.50 would be reduced to 30 pence when making a payment with Glide.
General manager Peter Hardingham said: "Here at The Octagon shopping centre, we're always looking for ways to improve our customers experience, whether visiting us by foot, bus or car, we want to make sure that their visit is as easy as possible from the moment they arrive, to the moment they leave. In using Glide, we believe that the app provided by Newpark Solutions allows our shoppers driving to the centre an easier, quicker and cheaper parking solution.”
More information about the app and how to use Glide is available at www.theoctagoncentre.co.uk
The shopping centre also held a charity event which raised £97.78 for YMCA Burton. Shoppers were able to make a donation for a slice of a Subway giant six-foot sub sandwich, as well as meet with its mascot called Subman and receive discounts in-store.
Subway already runs a help the homeless scheme to support the YMCA, "save a sub for the homeless", which allows customers who visit one of the three Burton stores a chance to pay an additional £2.90 for an extra sandwich which is "suspended" or held on to until the YMCA need to hand them out.
Soubhi Wolley, store manager for Subway, said: “We’re delighted to have not only given support in further helping our community but also to continue supporting a worthy cause in raising money for the YMCA Burton.”
Paula Senior, of the YMCA Burton, said: “We wanted to say a big thank you to all of the Octagon centre customers who came to talk to us as part of the event. We raised a fantastic £97.78 thanks to the generosity of the community in which we work and want to say a big thank you to the Subway team for everything they provided and The Octagon centre for their support."
The money raised along with the additional suspended Sub roll’s purchased by customers on the day will be used to feed homeless people and rough sleepers who access the YMCA Burton.