Owners of an East Staffordshire card shop have been given a reason to celebrate after being named the best in the Midlands.

The Tutbury Present Company, in Lower High Street, has beat off stiff competition to win the Best Independent Greeting Card Retailer in the Midlands and Wales.

The winners of this year’s greeting card retailing awards - known as The Retas - were revealed at a glittering awards event at London’s Dorchester Hotel, attended by almost 400 people and hosted by comedian Charlie Baker.

The Retas awards, launched in 2005 by Progressive Greetings Worldwide magazine, recognise excellence across the whole greeting cards retailing spectrum, from independents on the high streets, to the mini chains, national multiples, garden centres, department stores and supermarkets as well as art and framing shops.

Co-owners of Tutbury Present Company Nicky Stephenson and Claire Jarvis celebrating their win

A spokesman for The Tutbury Present Company said: “We have already had an amazing response from our customers on social media sending their congratulations and we haven’t stopped smiling since they handed us the trophy.”

All the winners in all the retail categories were arrived at as a result of huge nationwide nomination process.

Earlier this year, more than 2,000 Retas forms were distributed to UK greeting card publishers, who nominated the retailers that they felt to be the worthy winners in each of the categories.