A major Uttoxeter employer has donated biscuits, which are the equivalent height of 105 Eiffel Towers, to children whose families cannot afford to feed them.
Fox's Biscuits, which has a factory in Cheadle Road, has donated five tonnes of its popular products to food charity FoodShare.
The firm that makes Party Rings, custard creams and chunky cookies will see its tasty treats distributed to children from poor families this summer.
Put end to end, the half-a-million biscuits would stretch 31km.
Not to be outdone, Fox's parent firm 2 Sisters Food Group's bakery expert Gunstones also donated 12,000 hot cross buns - enough to stretch beyond a kilometre.
A nationwide scheme benefiting from the products supplied by 2 Sisters Food Group is the Fit and Fed project.
Run by national charity StreetGames, in partnership with FareShare, the initiative provides free sports sessions and nutritious lunches and snacks to children from deprived areas in the summer holidays.
Colin Smith, managing director at Fox’s Biscuits, said: "The school holidays should be an enjoyable and happy experience for our children.
"A time when they have an opportunity to try new experiences and spend time with family or friends.
"If you’re growing up in a low income family the school holidays can be a difficult time.
"Regrettably, some of the UK’s poorer families struggle to afford food during the holidays and children are at risk of hunger, inactivity and isolation.
"I think it’s fantastic that we’re able to support this exciting initiative so children don’t go hungry, have the opportunity to come together and get to participate in a fun holiday activity."
Rowan West-Henzell, commercial manager at FareShare, said: "Holiday hunger remains a real and pressing issue and we’re thrilled that companies like 2 Sisters are taking this issue as seriously as we are, by donating or diverting surplus food to the Fit and Fed project that was launched by His Royal Highness Prince Harry this summer.
"FareShare has been supplying food to children’s breakfast and holiday clubs across the UK for a number of years now, as sadly over a million children are at risk of going hungry during the school break.
"These are children in some of the most deprived areas of the UK who would normally receive a free school meal during term time."
Jane Ashworth, CEO at StreetGames said: "The support of 2 Sisters Food Group is vital as we help young people living in disadvantaged communities avoid holiday hunger and reclaim their summer.
"Currently there are 100 Fit and Fed projects across the county, supporting 12,000 young people, but there is so much demand that we could easier double that number with additional funding and resources.
"We need more companies as generous as 2 Sisters, willing to donate food and funding to help put a stop to holiday hunger across the UK."