Parents in Burton and Uttoxeter are taking a leaf out of the Royals' book when it comes to naming their children - with William, Kate, George and Charlotte all highly popular.
Royal names have replaced the likes of Ayra and Tyrion - from TV's Game of Thrones - as proud parents follow in the footsteps of the Windsors.
According to the Office for National Statistics, the most popular baby name for girls is Amelia and Oliver for the boys. For girls, Lily is up from ninth to sixth while Mia, Jessica and Ella drop out of the top 10, replaced by Sophie, Charlotte and Isabella.
Nationally, Olivia took the top spot as the most popular first name given to baby girls born in England and Wales in 2016, replacing Amelia, which has been the most popular girls name since 2011.
Oliver remains the most popular name given to baby boys in England and Wales in 2016 and has been the most popular boys name since 2013.
Lily replaced Poppy in the top 10 girls names for England and Wales in 2016, compared with 2015 according to the latest figures from the Office for National Statistics.
Muhammad replaced William in the top 10 boys names for England and Wales in 2016, compared with 2015.
The birth of Princess Charlotte in May 2015 seems to have provided inspiration for parents when it comes to naming their baby girls. The name has jumped from 25th most popular name in 2015, given to 1,951, to 12th in 2016, with 2,596 girls given the name.
Nick Stripe from The Office for National Statistics said: "With over 696,000 babies born in England and Wales in 2016, and nearly 64,000 different names chosen for them, it's interesting how relatively stable the top ten names have been over recent years.
"Olivia replaced Amelia as the most popular name for girls in 2016, returning to the top position it previously held between 2008 and 2010. Oliver remained the most popular name for baby boys born in 2016, having held the top spot since 2013. It is as you move down the rankings that you begin to notice social and cultural changes being reflected in name choices.
"Harper was the girls' name in the top 100 in 2016 with the biggest rise in popularity over the previous 10 years, while for boys it was Jaxon."
There were six new entries into the top 100 most popular boys’ names in 2016 for England and Wales: Albie, Arlo, Ezra, Finn, Jasper and Jesse. These replaced Callum, Connor, Jamie, Kian, Seth and Sonny, which were in the top 100 in 2015.
There were four new entries in the top 100 most popular girls' names in 2016 in England and Wales: Felicity, Iris, Luna and Lydia. These replaced Bethany, Hollie, Katie and Lacey.
Top boys names in the East Midlands
1. Oliver
2. Harry
3. George
4. Charlie
5. Jacob
6. Jack
7. Noah
8. Oscar
9. William
10. Alfie
Top girls names in the East Midlands
1. Amelia
2. Olivia
3. Isla
4. Emily
5. Ava
6. Lily
7. Evie
8. Sophie
9. Charlotte
10. Isabelle
