A baby-grow sold by B&M has sparked fury among some parents. The white infant sleep suit has the slogan, “All mummy wanted was a back rub” on the front in large, black lettering.
The babygrow was first spotted by Mumsnet user jarhead123, who shared a snap of the photo asking: “Am I being unreasonable for thinking this baby-grow is awful?”
The garment was quickly picked up on by other mothers who expressed their concern about the alleged sexual nature of the wording , the Burton Mail's sister paper Bristol Post has reported.
One mum claimed: “If ‘Mummy’ did not want sex, then she was raped. This trivialises rape, I feel, and that is never okay. How are these things allowed to exist?”
“It implies she didn’t want a child, which is still a pretty horrible thing to find when you’re looking through your baby photos in ten years’ time,” added another mum.
Another mother shared her disgust, saying: “That’s really gross. And also so disturbing at the same time. Might as well put the baby in something that saying ‘I’m the by-product of rape.”
A spokesman for B&M, said: "We have asked our supplier to withdraw this item from the range and will no longer be selling this product.
"We have also issued an instruction to store colleagues to remove any remaining products from store stocks."
It’s not the first time children’s wear has shocked shoppers. Following an error during manufacturing, Disney princess’ Ariel appeared ‘topless’ on a swimming costumer stocked by Asda.
Not long ago, another angry mother slammed a £4 Asda jumper which read "Boys will be boys" on the front.
Furious Debbie Dee took to social media to express her disgust.
She said: "Quite literally gobsmacked and raging to see this in Asda Huntly," she wrote in a now-deleted Facebook post.
"This is so damaging and we cannot possibly still be spouting this nonsense to our children."
Both B&M Bargains stores in Coopers Square and Horninglow Street revealed that they are not stocking the controversial babygrow.