A popular retailer has launched its annual campaign to help raise funds for children with cancer. TK Maxx's "Give Up Clothes for Good campaign" sees clothes donated to Cancer Research UK shops, with all money raised going towards study into cancers affecting children and young people.
Customers will be able to donate old or unwanted clothes to the cause by using the special clothing bins in store in The Octagon shopping centre, in Burton.
Kayleigh Shaw, assistant manager for TK Maxx Burton, said being able to support such a worthy cause was a "privilege" for herself and for the company.
"It's just a massive privilege. TK Maxx is the UK's biggest sponsor for children's cancer research so it's amazing we can help them in that way and support them so much.
"Give Up Clothes For Good is an amazing opportunity for staff and customers to make a difference. Here at TK Maxx we are passionate about making a difference to people's lives and those who are less fortunate than ourselves."
Since 2004, TK Maxx has raised £30.3 million for Cancer Research through the collection of unwanted clothing and household items and donations at the till. The campaign started on Friday, September 1 and will run until October 1.
The campaign also provides an environmental benefit through the re-use and recycling of goods. In 2017, it was estimated that there were more than 300,000 tons of clothing in household residual waste.
The Give Up Clothes for Good campaign has resulted in the collection of more than 1.1 million bags of clothing and household goods. This amounts to more then 5,600 tons of unwanted items which have had a second life and been diverted from landfill.
In the UK, around 4,200 children and young people up to the age of 24 are diagnosed with cancer each year.