The new Birds Bakery in Branston opened for business today, Tuesday, July 11, with masses of customers keen to get their hands on a fresh cream cake.
The store, on the Branston Square retail park, off Main Street, has been eagerly awaited by local residents who came out in force when it opened at 8am.
Its opening comes only six weeks after another store opened in Stretton; customers were queuing out the door on the first day for a sweet treat.
Manageress Hannah Czachor, 24, will be at the helm of the new store alongside a team of experienced sales assistants.
The store sits next to charity shop Barnardo’s, near the Co-op and opens from 8am until 5pm every day except for Sundays, when it is closed.
Head of retail at the bakery, Mike Holling, said: “We’ll be going back to Derby next. We’ve been quite active in the East Staffordshire region.
"We opened in Stretton six weeks ago and we’ve had a refit in the Burton store in the High Street as well. This is our third change in the area and we’re really pleased with it. We think the location is fantastic and I’m sure the community will enjoy us being here.”
The classic favourites of cream cakes and caramel doughnuts were at the top of customers’ shopping lists.
The store offers a variety of treats from sausage rolls, freshly baked cobs, and popular beef paste, but the sweet treats were on the top of everyone’s list at the opening.
There is also a large seating area in the store for customers to enjoy their purchases.
Mr Holling said: “It’s been really busy this morning! The cream cakes have been the most popular. Everyone’s looking for a treat so things like the caramel doughnuts and cream doughnuts have been really popular, but we’ve got so much to choose from here.”
More than £130,000 has been spent on the new store, since work began in May.
Birds has recently introduced Scotch eggs in 10 of its stores, which have not yet been available in stores around Burton and South Derbyshire, but if the trial proves to be successful they could become the latest in a long line of popular snacks to be on sale.
The Derbyshire bakery is backing British tennis stars Andy Murray and Johanna Konta at this year’s Wimbledon, offering customers tennis-themed treats.
Stores across the area are offering vanilla cupcakes designed to look like tennis balls topped with yellow and white icing for £1.
Strawberry and cream tarts are also being offered, with a pastry base, strawberry jam, and finished off with cream; a chance to satisfy cravings for the classic Wimbledon treat.
Unfortunately, there’s no signs of a Pimm's doughnut coming to join the party any time soon...