Red-haired visitors to a North West Leicestershire zoo will be able to enter for free as part of a global celebration of a certain ginger primate.
Twycross Zoo is allowing all people with ginger hair free admission on Saturday, August 19, as part of World Orangutan Day.
And for the first time those wearing red wigs will be able to get in for free – a move which was prohibited last year.
The day aims to honour and raise awareness of the great ape's beauty and the dangers the animal currently faces in the wild.
The orangutan faces losing its natural habitat as forests are turned into palm plantations. The unsustainable management of palm oil is responsible for the destruction and burning of thousands of square kilometres of rainforest.
Palm oil farmers see the orang-utans as pests and either kill them or they die in the fires that are set to clear the forest to make way for plantations.
The deforestation is pushing orangutans to extinction, along with many other native species in Borneo and Sumatra.
The zoo has issued a warning to people attempting to get in to the venue while wearing a ginger wig that they will have to pay the full admission price.
Top seven facts about orangutans:
- Orangutan comes from the Malay language and means 'person of the forest'
- Orangutan are classed as a great ape, along with gorillas, chimpanzees and bonobos
- The animal is very gentle and can sit for hours gazing
- They are the largest tree-dwelling animals on earth
- The ape has an enormous arm span. A male's arm span can reach two metres from fingertip to fingertip
- Their diet consists of fruit, leaves, bark and insects
- An orangutans call can be heard 1.2 miles away
A spokesman for the zoo said said: "Come and see our two new orangutan babies - and learn about why these new babies so important in terms of conserving the species and how Twycross Zoo is working at the forefront of ape conservation.
"Also visitors find out more about how can you help; while the red hair offer and the day is fun for all, please remember this event, and similar that are organised all over the world, are deigned to help encourage the you to take action in preserving this amazing species."
Staff at the ticket booths will be issued with a special Twycross Zoo red-headed colour scale to check visitors are not trying to pull a fast one.