A rapidly-growing Uttoxeter coffee house has forged a valuable partnership with a respected travel company.
Bear Coffee Co, in High Street, has done exceptionally well in Uttoxeter while competing with national coffee house brands Costa and Starbucks.
It has now expanded to become more than just a coffee house, offering food, live music and evening openings with cocktails and craft beers.
Such has been the success of former Thomas Alleyne's High School pupils Craig Bunting and Michael Thorley, who launched their business in 2014, they are now opening another branch in Derby.
Now they have signed a deal with Derbyshire-based MSG Tours to provide coffee for the travel firm, which will proudly use the beans from producers in the Uttoxeter area, central America and Africa.
An MSG spokesman said: "The love of coffee in the MSG Tours Ltd office is of no secret. The hot reviving brew is a "go-to" first thing in the morning, to grab between meetings and to sip as the working day comes to a dusk. It has become a culture.
"MSG have taken it upon themselves to take their passion to a new level, with the aim of improving staff rooms all across the country, one by one."
Mark Gardner, director at MSG Tours Ltd said: "At MSG Tours, we only drink great coffee and the excellent standards set by Bear Coffee, along with their delicious blends fit perfectly with our mantra.
"We look forward to working closely with an innovative company that always strives to deliver great quality coffee, whilst caring about the farmers who deliver it, and tasting some of their new discoveries too."
Mr Bunting said: "We are excited to be working with MSG Tours Ltd - not only to encourage better coffee in the work place but also to further strengthen the community of independent businesses in our area."
More information about Bear, their products, opening hours and services is available online here.
Bear opened to great fanfare in autumn 2014, with Hollyoaks actress and former Alleyne’s pupil Anna Passey coming home to cut the ribbon.
Since then, it has grown immeasurably and become arguably Uttoxeter's favourite coffee house.
Mr Bunting and Mr Thorley have ambitious plans to grow the brand and open several new branches in the future, while keeping their base rooted in their home town.